Established in August 2009, Obllique is an interior design consultancy based in Singapore. 

Founded by Creative Director Abigael Tay, the consultancy works on a wide range of projects and helps businesses integrate spacial design as part of their overall business plan. With a focus on food and beverage chains, Obllique develops effective design strategies that ensure a holistic and consistent environmental branding for all their clients.

Residential projects remain a part of Obllique's portfolio, allowing the firm to collaborate with interesting individuals to create living spaces that reflect the clients' personalities.

The Lab is where we conceive and develop furniture, applications and everything-in-between that allow us to create better experiences for our clients and ourselves.

Visit the lab blog

Obllique Pte Ltd (Singapore)

150 Cantonment Road #01-01,
Cantonment Centre Block A,
Singapore 089762
Email: info(at)obllique(dot)com

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KFC Insider, Myanmar
Commercial
Coming Soon
KFC Insider, Myanmar
Commercial
Coming Soon
OBJECTIFS Centre for Photography and Film
Commercial
Coming Soon
OBJECTIFS Centre for Photography and Film
Commercial
Coming Soon
KFC Drive-Thru Peace Avenue, Mongolia
Commercial
Coming Soon
KFC Drive-Thru Peace Avenue, Mongolia
Commercial
Coming Soon
Pizza Hut Peace Avenue, Mongolia
Commercial
Coming Soon
Pizza Hut Peace Avenue, Mongolia
Commercial
Coming Soon
Pizza Hut Unesco Street, Mongolia
Commercial
Coming Soon
Pizza Hut Unesco Street, Mongolia
Commercial
Coming Soon
Along The Golden Mile
Exhibition
January 2016
Along The Golden Mile
Exhibition
January 2016

Photos by Darren Soh

East Coast
Residential
January 2016
East Coast
Residential
January 2016
Regardless: 10 Years Anonymous
Exhibition
March 2015
Regardless: 10 Years Anonymous
Exhibition
March 2015

RegardLess: 10 Years of Anonymous, is the 10th year anniversary of multidisciplinary studio, Anonymous. 1,500 paper flowers mounted on varying lengths of acrylic arms are mounted on the walls to create a wave-like motion as visitors walk-through the room. Photos by Weixiang

KFC Namyanju, Mongolia
Commercial
December 2014
KFC Namyanju, Mongolia
Commercial
December 2014

The 5th KFC has opened in Mongolia in the capital of Ulaanbataar. Cues of the food being In-Store Prepared and the kitchen is brought to the front-of-house. Photos by KFC Mongolia

LBC, Philippines
Branding
August 2014
LBC, Philippines
Branding
August 2014

We collaborated with branding agency, Tangible through several creative investigation workshops with the clients. All that work translated into an operationally effective layout and interior concept which can be applied to all their stores.

KFC Tengis, Mongolia
Commercial
July 2014
KFC Tengis, Mongolia
Commercial
July 2014

The design for 4th KFC in Mongolia has won the coveted Best Flagship Store Design in Asia Pacific for 2014. 

Photos by KFC Mongolia

The Glenfiddich Experience, Thailand
Exhibition
May 2014
The Glenfiddich Experience, Thailand
Exhibition
May 2014

The Glenfiddich Experience is an interactive exhibition of the finest skills, specialist knowledge and the best age-old processes that Glenfiddich has accumulated over the century in creating the world's most awarded single malt Scotch whisky.. Enhanced with digital elements, touch screen technology and 3D art effects, this journey will re-enact the actual distillery processes back at Speyside. 

In collaboration with GOODSTUPHMake StudiosUltrex Entertainment 

Photos by Bryan van der Beek

Super Coffee, Malaysia
Branding
February 2014
Super Coffee, Malaysia
Branding
February 2014

We worked with branding agency, Tangible on the design direction of flagship retail outlet for the coffee brand. Capitalising on our knowledge of designing for F&B franchises, a model for a different types of concept stores were developed.

Ogalala, Philippines
Branding Concept
February 2012
Ogalala, Philippines
Branding Concept
February 2012

The interior concept for a fashion brand for children in the Philippines was developed in partnership with branding agency, Tangible. Quirky features throughout the store were put in that revolved around the theme of “The Wonderful World of Why Not”.

KFC Seoul Street, Mongolia
Commercial
December 2013
KFC Seoul Street, Mongolia
Commercial
December 2013

An outpost in CBD of Mongolia, this smaller sized restaurant is more whimsical than its predecessors. 

Photos by KFC Mongolia

Blackmagic Design Office Pantry
Commercial
November 2013
Blackmagic Design Office Pantry
Commercial
November 2013

Lured by the sexy pieces of industrial design that Blackmagic Design makes, we worked on souping up their pantry and reception. 

Photos by Bryan van der Beek

KFC Smart, Mongolia
Commercial
October 2013
KFC Smart, Mongolia
Commercial
October 2013

Set at a cross junction of a thoroughfare, the second KFC in Mongolia has become a landmark in Ulaanbaatar. 

Photos by KFC Mongolia

KFC Flagship Store Business Plaza, Mongolia
Commercial
May 2013
KFC Flagship Store Business Plaza, Mongolia
Commercial
May 2013

The international fast food restaurant in Mongolia is located in its capital Ulaanbaatar in May 2013. Touches of traditional Mongolian architectural elements have been added to complement the design standards of KFC. 

Photos by Poh Yan Zhao from Little Red Ants Creative Studio

YUM! Restaurants International
Commercial
Ongoing
YUM! Restaurants International
Commercial
Ongoing

Appointed by YUM! Restaurants International as the design agency to audit and conduct designs reviews for all KFC and Pizza Hut outlets in Brunei, Hong Kong, Indonesia, Japan, Korea, Malaysia, Pacific Islands, The Philippines, Singapore, Taiwan and Vietnam.

President's Design Award 2012
Exhibition
December 2012
President's Design Award 2012
Exhibition
December 2012

The President's Design Award is Singapore's highest honor accorded to designers and designs from all design disciplines. The recipients become the standard bearers of the measure of design excellence to which future generations of designers should constantly aspire and exceed. 

Commissioned by Design Singapore and URA 
In collaboration with Anonymous 

Photos by Bryan van der Beek

Loguehouse
Commercial
December 2012
Loguehouse
Commercial
December 2012

An office with a gallery for the for storytellers to plan and showcase their adventures. 

Photos by Logue

Spinelli Coffee Company (Asia Franchises)
Commercial
September 2012
Spinelli Coffee Company (Asia Franchises)
Commercial
September 2012

The brand is introduced to the overseas market with a strong identity for the stores in order to compete with other coffee chains. Situated in upmarket shopping malls of the Indonesian capital, these are cafes where quality and ambience play a large part in attracting the customers. Creating pockets of seating with privacy in order to provide a comfortable dining environment was paramount to ensuring customer satisfaction. 

OUTLETS 

Grand Indonesia / EX Mall (Jakarta, Indonesia) / Coco Park (ShenZhen, China) 
One Prime Mall (Shanghai, China) / Phnom Penh (Cambodia) 

Photography by Dita Alangkara (Indonesia) / Ore Huiying (Cambodia) Jean Loo (Shanghai)

Goodstuph and Obllique - Office and Playground
Commercial
August 2012
Goodstuph and Obllique - Office and Playground
Commercial
August 2012

Put a vintage collector who is also an up-cycling enthusiast and an interior designer together in the same office and this is what we’ve got. 

Photography by Bryan van der Beek

Long John Silver's (Singapore)
Commercial
April 2012
Long John Silver's (Singapore)
Commercial
April 2012

Long John Silver's is a family restaurant where seafood lovers convene to enjoy their meals in an energetic setting. We revamped these outlets by taking existing design symbols and reinterpreting them into novel fixtures and exciting environmental graphics that stay true to the essence of the brand. With a large pool of customers ranging from children to adults, careful planning gave rise to zones within the restaurants that will cater to every customer. 

OUTLETS 

Bukit Panjang Plaza / Tiong Bahru Plaza / Tampines Mall / Vivocity / IMM / NEX 
Causeway Point / Clementi Mall / Marina Square / Jurong Point 

Photography by Bryan van der Beek

Spinelli Coffee Company (Singapore)
Commercial
January 2012
Spinelli Coffee Company (Singapore)
Commercial
January 2012

In a sophisticated market abound with discerning coffee drinkers, Spinelli Coffee Company distinguishes itself by providing freshness and quality in every cup they serve. The design of the chain stores in Singapore reflects the old world charm of San Francisco and is infused with contemporary elements that differs from store to store. The brand identity is kept consistent, without sacrificing the personality of each space. 

OUTLETS 

Orchard Central / Changi Airport Terminal 2 Transit Lounge — Level 2 
Changi Airport Terminal 2 Transit Lounge — Level 3 / The Heeren / NEX 
Changi Business Park — Plaza 8 / Straits Trading Building
King Albert Park / Alexandra Retail

Centre Photography by Bryan van der Beek

National Day 2011 - The Singapore Spirit
Exhibition
May 2011
National Day 2011 - The Singapore Spirit
Exhibition
May 2011

Commissioned by the National Heritage Board, we worked together with curator Tay Kay Chin to design a public exhibition for the National Day of Singapore. A travelling exhibition that went to five popular venues, it gave many Singaporeans an opportunity to learn more about their country as well as to express what The Singapore Spirit meant to them. 

Photography by Jean Loo

Goodstuph - Roof Terrace
Commercial
March 2011
Goodstuph - Roof Terrace
Commercial
March 2011

Throw in the crates and create a conducive space for the client to have meetings and watch the sun set over Chinatown. 

Photography by Bryan van der Beek

Sunset Way
Residential
November 2010
Sunset Way
Residential
November 2010

Nestled among one of the many forested areas surrounding the Bukit Timah Nature Reserve, lies the home of Andrew and Janice. Sporting enthusiasts and avid travellers with fantastically aesthetic eyes — they have amassed a very fine collection of quirky furniture and decoration pieces. Having no qualms about wood, wood and more wood in their house; the fabulous wood grains serve as the perfect backdrop to let their style shine through. 

Photography by Bryan van der Beek

Ridgewood Close
Residential
August 2010
Ridgewood Close
Residential
August 2010

A charming apartment with a sprawling terrace is home to the Ho Family. James and Anna are collectors and needed a space to showcase some of their pre-war furniture and pottery. The three "J" kids are at the cusp of adulthood and the rooms have been updated to aid that transition. A sense of romanticism lingers in this household as the new fittings serve to enhance the existing. 

Photography by Bryan van der Beek