Founded by Creative Director Abigael Tay, the consultancy works on a wide range of projects and helps businesses integrate spacial design as part of their overall business plan. With a focus on food and beverage chains, Obllique develops effective design strategies that ensure a holistic and consistent environmental branding for all their clients.
Residential projects remain a part of Obllique's portfolio, allowing the firm to collaborate with interesting individuals to create living spaces that reflect the clients' personalities.
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30 Maxwell Road #01-02, Singapore 069114
Email: info(at)obllique(dot)com
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KFC Flagship Store, Mongolia
Commercial
Work-in-progress
Rumah Tinggi
Residential
Work-in-progress
Binchang Rise
Residential
Work-in-progress
LKAB
Commercial
Work-in-progress
Tropic Gardens
Residential
Work-in-progress
Sunrise Place
Residential
Work-in-progress
YUM! Restaurants International
Commercial
Ongoing
Appointed by YUM! Restaurants International as the design agency to audit and conduct designs reviews for all KFC and Pizza Hut outlets in Brunei, Hong Kong, Indonesia, Japan, Korea, Malaysia, Pacific Islands, The Philippines, Singapore, Taiwan and Vietnam.
President's Design Award 2012
Exhibition
December 2012
The President's Design Award is Singapore's highest honor accorded to designers and designs from all design disciplines. The recipients become the standard bearers of the measure of design excellence to which future generations of designers should constantly aspire and exceed.
Commissioned by Design Singapore and URA
In collaboration with Anonymous
Photos by Bryan van der Beek
Loguehouse
Commercial
December 2012
An office with a gallery for the for storytellers to plan and showcase their adventures.
Photos by Logue
Spinelli Coffee Company (Asia Franchises)
Commercial
September 2012
The brand is introduced to the overseas market with a strong identity for the stores in order to compete with other coffee chains. Situated in upmarket shopping malls of the Indonesian capital, these are cafes where quality and ambience play a large part in attracting the customers. Creating pockets of seating with privacy in order to provide a comfortable dining environment was paramount to ensuring customer satisfaction.
OUTLETS
Grand Indonesia / EX Mall (Jakarta, Indonesia) / Coco Park (ShenZhen, China)
One Prime Mall (Shanghai, China) / Phnom Penh (Cambodia)
Photography by Dita Alangkara (Indonesia) / Ore Huiying (Cambodia)
Jean Loo (Shanghai)
Goodstuph and Obllique - Office and Playground
commercial
August 2012
Put a vintage collector who is also an up-cycling enthusiast and an interior designer together in the same office and this is what we’ve got.
Photography by Bryan van der Beek
Long John Silver's (Singapore)
commercial
April 2012
Long John Silver's is a family restaurant where seafood lovers convene to enjoy their meals in an energetic setting. We revamped these outlets by taking existing design symbols and reinterpreting them into novel fixtures and exciting environmental graphics that stay true to the essence of the brand. With a large pool of customers ranging from children to adults, careful planning gave rise to zones within the restaurants that will cater to every customer.
OUTLETS
Bukit Panjang Plaza / Tiong Bahru Plaza / Tampines Mall / Vivocity / IMM / NEX
Causeway Point / Clementi Mall / Marina Square / Jurong Point
Photography by Bryan van der Beek
Spinelli Coffee Company (Singapore)
commercial
January 2012
In a sophisticated market abound with discerning coffee drinkers, Spinelli Coffee Company distinguishes itself by providing freshness and quality in every cup they serve. The design of the chain stores in Singapore reflects the old world charm of San Francisco and is infused with contemporary elements that differs from store to store. The brand identity is kept consistent, without sacrificing the personality of each space.
OUTLETS
Orchard Central / Changi Airport Terminal 2 Transit Lounge — Level 2
Changi Airport Terminal 2 Transit Lounge — Level 3 / The Heeren / NEX
Changi Business Park — Plaza 8 / Straits Trading Building
King Albert Park / Alexandra Retail Centre
Photography by Bryan van der Beek
National Day 2011 - The Singapore Spirit
Exhibition
May 2011
Commissioned by the National Heritage Board, we worked together with curator Tay Kay Chin to design a public exhibition for the National Day of Singapore. A travelling exhibition that went to five popular venues, it gave many Singaporeans an opportunity to learn more about their country as well as to express what The Singapore Spirit meant to them.
Photography by Jean Loo
Goodstuph - Roof Terrace
Commercial
March 2011
Throw in the crates and create a conducive space for the client to have meetings and watch the sun set over Chinatown.
Photography by Bryan van der Beek
Sunset Way
Residential
november 2010
Nestled among one of the many forested areas surrounding the Bukit Timah Nature Reserve, lies the home of Andrew and Janice. Sporting enthusiasts and avid travellers with fantastically aesthetic eyes — they have amassed a very fine collection of quirky furniture and decoration pieces. Having no qualms about wood, wood and more wood in their house; the fabulous wood grains serve as the perfect backdrop to let their style shine through.
Photography by Bryan van der Beek
Ridgewood Close
Residential
august 2010
A charming apartment with a sprawling terrace is home to the Ho Family. James and Anna are collectors and needed a space to showcase some of their pre-war furniture and pottery. The three "J" kids are at the cusp of adulthood and the rooms have been updated to aid that transition. A sense of romanticism lingers in this household as the new fittings serve to enhance the existing.
Photography by Bryan van der Beek
